Successful experiences in this area in other countries can be a good guide for the tourism industry in Iran. One of these countries is Australia that employs influencers to develop its tourism industry. “Australia is fortunate that it is a highly aspirational destination for travelers internationally,” said Lisa Ronson, the marketing manager of Australian tourism industry. She announced that more than 200 influencers from Australia and other countries are working in the Australian tourism industry and referred to the significant role of social media and other marketing platforms in developing tourism and attracting tourists to this country.
Recently, the Australian tourism industry has started the Dundee campaign. This campaign is one of the biggest tourism marketing campaigns in this country and famous actors such as Chris Hemsworth and Danny McBride participate in it.
Nowadays, many countries abuse the cultural assets of Iran in order to make destinations for tourists. For example, hand-made carpets have always belonged to Iranian culture and even China couldn’t copy and possess it. However, in recent years, Turkey has created beautiful frames for carpet photography and attracted more than 2 million foreign tourists annually to Cappadocia.
Another example is Russia’s Saint Petersburg which attracts many tourists every year to take photographs with the tiles of some mosques that are barely two decades old! All of these examples are a warning alarm for the confiscation of Iranian historic achievements.
After a simple investigation of the strategy implemented in Australia and other touristic countries, one can conclude that Iran has chosen the correct strategy to utilize the capacities of influencers, but it is only the beginning. There is a need for a coherent plan to be able to pave the way for future growth in tourist attraction.
Recently, some Instagram influencers have shared their experiences about the beauties, security and enjoyment of traveling to a country with thousands of years of civilization history. They have visited and stayed in Tehran, Shiraz, Isfahan and Kashan and shared their photos and videos on IG and the analysis of their feedback can show us the picture of the project’s success. These 12 influential tourists arrived in Iran on October 5th and stayed for a week or so (some left sooner and some later) in the abovementioned cities.